Following every venture that we make available, there is always an objective. When Simpson and Sons was formed, our main objective was to formulate a profit. Without a doubt, it is the meaningful principle of company owners that we must have an even greater objective that is far more of great magnitude than any other. Our company has made that adjustment to its objective. That objective is to glorify God in what we are doing. God’s word to man is very clear. “And whatever you do, whether in word or deed, do it all in the name of the Lord Jesus, giving thanks to God the Father through him.” “Whatever you do, work at it with all your heart, as working for the Lord, not for men, since you know that you will receive an inheritance from the Lord as a reward.” (Col 3: 17, 23-24) Without a doubt, we need to be profitable financially, but above and beyond this, we must fulfill that task, using God’s glorification principles as our leader. God’s love must flood our motives that all we do will be for His glory. We must live as Jesus Christ’s representatives. May possibly every forthcoming venture of this company be to support this significant objective.